Exhibition at analytica 2024; the Largest Exhibition of Analytical Instruments in Germany
SDG staff at the booth
Shimadzu Deutschland GmbH (SDG), the Shimadzu Group's sales company in Germany, exhibited at analytica 2024. Here is a report from a local employee.
analytica; with over 1,000 Exhibitors
"analytica" is the largest exhibition for analytical instruments. It takes place every two years and has a history of more than 50 years. analytica 2024 was held in Munich from April 9 to 12, attracted more than 1,000 exhibitors from the fields of laboratory technology, analysis and biotechnology, and a total of 35,000 visitors from over 115 countries.
Wide Presentation of Shimadzu Products
The Shimadzu booth was divided into three sections of focus for Shimadzu; "Healthcare," "Pharmaceutical and Clinical Solutions," and "GX (Green Transformation)." and featured a wide range of LCMS, GCMS, testing machines, and molecular spectroscopies. The exhibition included several world and European firsts such as the ELEM-SPOT element selective gas chromatograph mass spectrometer and the MALDI EasyCare option for the MALDI-8000 series benchtop linear MALDI-TOF mass spectrometers.
Many visitors came to Shimadzu's booth, which was about 200 square meters
Providing After-sales Services as Shimadzu Group
This year, SDG also provided the "Service made personally." campaign for the first time, focused on the services offered by Shimadzu.
"Service made personally." campaign tower
At the booth, seven field engineers representing each office in Germany introduced the Shimadzu technique of services such as preventive maintenance, repairs, and installations.
Comments from the Persons in Charge
I am always eager to improve the reception of the booth and Shimadzu as a brand. By using interactive elements and digital media, we would like to engage with customers and make them more interested in Shimadzu. In the future, I plan to further strengthen Shimadzu’s position as a world leader in analytical instrument manufacturing by steadily improving our marketing, especially in the digital field.
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